CLIENT: YAMAHA

AGENCY: Blossom Communications

Music writing, recording and production

Concept

Taking the campaign headline “Turns have no seasons”, the concept attributes a wider, deeper meaning to the concept of ‘turn’, taken to represent change, new direction, a turning point. That turning point that Niken GT wants to offer the motorcycle world and one that certain people have already made in their lives.

Aboard the Yamaha Niken, these real people, better or lesser known, allow us to discover their stories, all of which are characterized by unconventional choices and significant turning points that can inspire those who are watching.

The uniqueness of Yamaha Niken emerges thanks to the power of a tale in which the road becomes a metaphor for life.